Private Sale
Buying Private Sale in London
When you’re searching for a new home in London, you’ll often see the term “private sale”. Some people also call it outright sale, market sale, or 100% owned. All of these mean the same thing – you are buying the property in the standard, traditional way, without shared ownership or government equity loans.
What Does “Private Sale” Mean?
A private sale home is one that you buy yourself, directly from the seller or from a developer, using:
- Your deposit
- Your mortgage (if you need one)
- Or your own funds, if you’re buying without borrowing
You purchase 100% of the property, and you own it outright from day one. There are no shared ownership arrangements, no government equity loans, and no rent to pay on any portion of the home.
What About Help to Buy?
The Help to Buy Equity Loan scheme in England ended on 31 March 2023 and is no longer available for new applicants. That means buyers can no longer use a government equity loan to fund part of their purchase. Today, if you’re buying a home as a private sale:
- You cover the full cost yourself
- You can use a deposit + mortgage, or buy entirely with cash
- There is no government contribution toward the purchase price
Private sale is now the standard route for buying a new-build home if you want full ownership.
How Do You Buy a Private Sale Home?
The process is similar to any traditional home purchase in the UK.
- Reserve the property – You usually pay a small reservation fee to take the home off the market.
- Secure your mortgage (if needed) – A lender assesses your income, credit history, and affordability to confirm your mortgage offer.
- Exchange contracts – Your solicitor carries out legal checks. You then exchange contracts with the seller and pay your deposit (usually 5–10%, but it can vary).
- Complete the purchase – On completion day, the remaining funds (from your mortgage or savings) are transferred, and you receive the keys – you now own the home outright.
Who Is a Private Sale Home Suitable For?
Private sale is ideal for buyers who:
- Want full ownership with no shared equity
- Can meet deposit and mortgage requirements
- Prefer the traditional route of buying a home
- Are no longer able to use Help to Buy
Many first-time buyers still choose private sale, especially with competitive mortgage products and deposit options available.
Benefits of Buying as a Private Sale
- 100% ownership from day one
- No rent or additional charges associated with shared ownership schemes
- Full control over selling, remortgaging, or making changes to the property
- Clear, straightforward buying process
In Summary
A private sale (also known as market sale, outright sale, or 100% owned) simply means you are buying the home yourself using your own funds, with or without a mortgage. Help to Buy is no longer available, so private sale is now the standard way to purchase a new-build home in London if you want full ownership. You can find The Waterside’s private sale homes by clicking the link below.
Private Sale homes