The Development

Canal-side east London living – The Waterside is the perfect destination to make a new start and call home.

New horizons

A new home can upgrade more than your address.

It can open new possibilities in how you live, where you spend your time and what you can discover.

At The Waterside, life opens up, with the calm of the river on your doorstep and the energy of East London all around you. From weekend walks along the River Lea to spontaneous evenings in Hackney Wick, every day brings something new within reach. With excellent connections across London, your next chapter is never far away.

The Waterside is your space to grow, to settle, and to look ahead.

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More about The Waterside

The Waterside is proud to offer a selection of wheelchair adaptable homes within our Phase 3. You can find our adaptable apartments by visiting our find a home section of our website and looking out for homes labelled as ‘Wheelchair Adaptable’. Each block of homes have lift access, level entry into the building and shared communal spaces. For home-specific adaptable finishes, speak to the sales team.

The community we are building will benefit from canal-side living with open outdoor landscaped spaces and on-site amenities, bringing together a vibrant new neighbourhood.

The development at Bromley-by-Bow sits at the heart of the Greater London Authorities’ Stratford Opportunity Area. These new homes in Bromley-by-Bow, East London will form part of the most important regeneration schemes in East London since the Olympics.

Investment across the area is already underway, including support for the delivery of new schools and expansion of existing ones, the extension, and expansion of healthcare facilities, and new and improved access to the Lower Lea Valley.

OLD

Three Mills Island rests just behind The Waterside. With records dating back to 1086, these historic mills have made flour for bread, gunpowder for battles and gin for the city’s free houses. The tradition of local creativity lives on. The Three Mills studio today produces reels of iconic TV, film, music and theatre productions, which are shot moments away.

 

NEW

Building on this vivid past, The Waterside draws direct inspiration from the character of Bromley-by-Bow. Designed by award-winning architects, Assael Architecture, the warm clay of the façades echo the industrial red brick buildings that once lined the waterways. At the development’s heart, a tree-lined public square offers a focal point, where neighbours can come together, bringing new energy to an area defined by centuries of industry, creativity and community.

The development itself offers its own vibrant sense of community. A place where neighbours cross paths, shared spaces bring people together, and daily life feels naturally connected.

At the centre of the neighbourhood, you’ll find a fully equipped Gym Group facility with high-quality cardio and strength equipment, spacious workout areas and everything you need to stay active without ever really leaving home.*

Everyday essentials are made effortless thanks to the neighbouring Tesco superstore, while within the development itself, you can grab your milk or that Friday night fizz at the on-site Simply Fresh store.

There are plans for a residents lounge in Creek Point (Block 3)** – ‘The Waterside Lounge’ – offering impressively spacious open terraces and cosy furnishings, providing an alternative space to work from home.

*Requires paid subscription and is open to the wider community. **Residents lounge is proposed by Guinness Homes and subject to change. Speak to a member of the sales team for confirmation on plans and whether the lounge is included in your block and access. Correct as of March 2026.

Discover your riverside flow in London

Our Studios, 1 & 2-bedroom apartments and 3-bedroom townhouses are just a short stroll from the River Lea, surrounded by independent shops, bars and restaurants.

Plus, with Bromley-by-Bow station just a few minutes walk away, you can experience all this amazing city has to offer and more.

Explore the lifestyle

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